Creates an even canvas for foundation application and improves the staying power of your makeup. - Contains certified organic essential oils – Lavender, Lemon Myrtle and Jojoba for nourished and hydrated skin. - Calms and soothes the skin and offers a barrier from the elements. - Perfect for dry/normal skins, wear alone or under the INIKA Foundations. Why Hyaluronic Acid? - Can hold up to 1000 x its weight in water. - Diminishes the appearance of fine lines and wrinkles by plumping the skin. - Extra Hydration creates a perfect base. - Increases skin elasticity. - Provides a youthful and dewy glow. To achieve a flawless INIKA look always begin with the INIKA Certified Organic Pure Primer. - Start in the center of the face and work your way out- you want a light coverage, not heavy. - Apply one to two pumps of the INIKA Certified Organic Pure Primer to the fingers tips and gently apply it to the face, neck and décolletage - Wait a few moments so that the INIKA Certified Organic Pure Primer absorbs into the skin before applying foundation - as it will keep your makeup looking fresh all day FOUNDATION TIP: Use the Pure Primer before applying Powder Foundation products to achieve a Liquid Foundation effect.